On Site SEO
The first step is to take a look at how the web site is designed. This is an extremely important factor in how the search engines can "read" and rank the site. -The meta tags Every page should contain meta tags. These are chunks of html code that contain descriptions of what the site is about.The title tag. This is the most important tag. It is the one that shows in the top bar on the browser.
1.Description tag. The second most important tag. This is where you will see the description of a page when someone finds it in the search engine results.
2.Keyword tag. This tag has become irrelevant. You can put your keywords in this tag if you wish. It will not do much as it has been abused and discounted by all the major SEs.
3.Keyword Search:The first thing we need to do is come up with keywords that describe the content of website. Ideally, we can correctly guess what search strings users are likely to use .
4.Keyword density and distribution
Once you have written the copy, it is time to conduct SEO on it. Spread the keywords in a sensitive and user friendly manner through the page.
Density refers to the number of times a keyword should be present on a page. This varies from site to site. I would say no less than at least four times
5.Copy/Content
Write as much content as you can, and keep the word count between 200 and 400 per page. Content should be written for users and optimized for search engines.
Off page SEO is the effort to create popularity and trustworthiness towards the
site in the World Wide Web.
Off Site SEO
-Linking
Now that the site has been optimized for all internal factors, it is time to make it known
by the search engines. There is no need to submit your company site to the search engines. A linking strategy will allow the SEs to find and index it.
-Submit to directories
Directories provide what is called a one-way link. You do not need to reciprocate.
Most good directories charge a fee to have sites listed. The most notable exception is
which is a very important and free. With paid directories, it is a step
worth the money, especially with a lot of competition for the targeted keywords.
-Other ways to acquire one-way links
If you are an expert in the field, write articles and post them on the many article
web sites. For example, an online aquarium fish store could post articles about how
to start an easy saltwater aquarium. The article should include a link to the
aquarium site with the usual anchor text option. Press releases are also very
valuable. PRweb is a favorite. Given the example above, why not release a PR
announcing a new aquarium system that makes maintenance easier, or
announcing that tank raised fish is offered as an alternative to wild caught?
Creating informational sites or sections of a site devoted to information about
products or services will drive many other sites to link to you. Offer the option
of using your copy on other sites provided that a credit and link to you is offered.
There are many creative ways to publicize your pages on the web.
Search engine optimization is a science of search engine algorithms and SEO
services at the same time, we guarantee to provide a human visitor and why it
is search engine optimization (SEO) Arena, taps into the experience of years
has Mastered the Art.
Search Engine Optimization
Affiliate Marketing
Blogs
Google Analytics
Mobile Advertising
Business Networking
Classifieds
Forums
Press Release
PaperClick Advertising
Google Adsense
Google Adwords
Link Building
Articles
Social Networking Sites
Social Media Networking
